We started with an icon that pays homage to Mr Ali accolades of being a 3-star, classically trained chef in Yorkshire. The icon is also a nod to the three hallmarks of the brand: quality, craft, and community. The icon was paired with a sturdy yet elegant type and finished with details like “EST’D 2022.

The Deli stands out from the rest of the crowd, as our prime focus has been primarily focusing on sophistication and keeping the business premises as minimal, so hat that it feel warm and welcoming to the customer. And we have successfully achieved to do so.