Good Chef is a fast food start-up targeting value-conscious millennials. The company was driven to do good in the world, but they were launching into a crowded category where cause-based brands were the norm. We needed to build a brand experience that could connect with value-driven shoppers, drive revenue, and accelerate their growth.
The ourcome of this project was rather undual as it did not sit well with the standard sophisticated and simple colours and designs used like the rest of the food business.
Good Chef is a brand that when seen once, will be remembered by others. With the yellow colour used, it shows the positive attitude of the business and a friendly environment.
Feedback – “Good Chef is as cheerful as its logo” – Lalchand – Chef