Evision is the future of car charging. As the concept of EV-Charging is still new to many around North f England. Evision was introducing this new concept to a new audience. We needed to build a brand experience that could connect with value-driven shoppers, drive revenue, and accelerate their growth.
The logo aspect of this project was the most fascinating, as the design and the colour scheme itself sit well with the Eco-Friendly environment of Electrical Vehicles. We crafted the logo with softened, customized letterforms to symbolize the kindness and impact they make in the industry. We used a variety of different shapes and sizes to illustrate inclusivity and speak to the diverse ethnicities, body types, and backgrounds of their shoppers. The Colour palettes used symbolises the eco-environment.